Best known for it’s show-stopping arrangements of fresh and chocolate covered fruit, Edible Arrangements recently showed that its ability to wow the crowds goes beyond the sweet stuff.

Recently, Tariq Farid, Edible Arrangements chief executive officer, made a sizable contribution of $125,000 to the International Franchise Association’s VetFran program. Farid’s contribution is part of Edible Arrangements new “Hero’s Welcome” initiative, which aims to create franchise and employment opportunities for military veterans.

In addition to the $125,000 donation, Edible Arrangements plans to offer specialized training, a franchise fee discount and mentorship opportunities (by military veterans who already own Edible Arrangements) to military veterans who choose to become Edible Arrangements franchisees. The franchise has also set an additional goal of employing at least 1,000 veterans throughout its locations nationwide.

Aside from its “Hero’s Welcome” initiative, Edible Arrangements’ CEO is also actively involved in the IFA’s Veterans Business Accelerator program. Established by the Department of Veteran Affairs, the Veterans Business Accelerator program provides free courses and resources for all veterans interested in entrepreneurship, franchising or otherwise. The program also provides financial support to wounded warriors while completing coursework.

Of course, those military veterans who do become Edible Arrangements franchisees will join one of the franchise industry’s most successful concepts to date. Edible Arrangements has been ranked in Entrepreneur magazine’s Franchise 500 every year since 2009; been named one of the “Fastest-Growing” franchises for four years; and listed as one of “America’s Top Global” franchises for four years, all by Entrepreneur magazine.