Brian Curin had heard it before: “Health is wealth,” and, “You’re nothing without your health.” Like most humans, Curin ignored those old axioms and, instead, pushed himself and his franchise, Flip Flop Shops, forward– until his 38-year old heart couldn’t push anymore.
When we hear about heart disease and the artery blockages our minds rarely conjure images of fit, fast-moving entrepreneurs. Though an active lifestyle enthusiast who surfs, paddle-boards and engages in motor cross sports, Brian’s family history of heart-related problems caught up to him after beginning a particularly intense home workout program. Unusually fatigued, Curin blamed his symptoms on his hectic schedule until a few weeks later a “strange feeling” in his chest prompted an immediate doctor’s visit.
Blood tests and a standard EKG came back normal, but a failed exercise stress test caused Curin’s doctors to recommend an angiogram. The diagnosis: 100 percent blockage in his heart’s main artery– aptly called “the widow maker”– and near complete blockage in three other arteries. Doctors warned Curin he could suffer a fatal heart attack at any moment so, at 38, Brian Curin had immediate, emergency open-heart surgery.
Months after his shocking, scary surgery, Curin is concerned about the effects of stress on us all. Before embracing the “flip flops lifestyle” Brian was busy building a name for himself– too busy that he missed the warning signs. Now, just months after his surgery, Curin and his franchise, Flip Flop Shops, have launched the “Heart to Sole: Creating a Stress-Free America” campaign to support the American Heart Association’s My Heart, My Life healthy living initiative as well as the Heart and Stroke Foundation of Canada.
The focus of the campaign is on how to reduce stress, which contributes to a long list of maladies, including heart disease risks like high blood pressure and cholesterol.
The Heart to Sole campaign will really “kick off” in May and June, the most prominent month for flip flops, to celebrate Flip Flop Shop’s newly minted “Stress Free America Month.” Activities will include:
Flip Flop Fridays – Companies will be encouraged to abandon the old “casual Fridays” in favor of encouraging their employees to wear flip flops every Friday in June. Starting in May, companies can sign an online pledge committing to Flip Flop Fridays via the Flip Flop Shops Facebook Page, and donate $2 to the AHA for every employee pledged to wear flip flops. In addition, Flip Flop Shops has commissioned the research firm of Alexander Babbage to complete a study that will measure the stress levels of those who wear flip flops to work, compared to closed-toe footwear. The study will be released in April.
Instagram Contest – Flip Flop Shops will tie in a weekly contest through Instagram, giving away a pair of flip flops each week to one Instagram user who shares their “Flip Flop Friday” photos from work.
Global Search to Find “Chill Ambassadors” – Flip Flop Shops will launch a Facebook contest in May to find its two Facebook fans that are the ultimate Chill Ambassadors. Winners will receive one free pair of flip flops each month for a year. Chill Ambassadors duties include sharing tips for living a care-free, laid-back lifestyle, along with photos and video reviews each month of their new flip flops.
Life’s Too Short To Wear Shoes Protests – Throughout “Stress-Free America Month” in June, Flip Flop Shops is partnering with SANÜK to set-up flip flop sit-in protests against our culture of all work and no play, encouraging people to take off their shoes and put on flip flops. Protests will be held in Chicago, Dallas-Fort Worth, Denver, Los Angeles, New York City, Philadelphia, Phoenix, and Vancouver.