Sublime Doughnuts is offering financial assistance to veterans interested in becoming franchisees.

Kamal Grant, a Navy veteran and founder of Sublime Doughnuts chose to offer financial assistance to potential veteran entrepreneurs in order to help veterans realized that business ownership is not only possible, it’s well within the reach of each veteran.

Last month, on June 7, which was National Doughnut Day, Sublime Doughnuts introduced VetForward. The program works in a pay-it-forward manner whereby Grant contributes the first $5,000 to the second veteran who signs on as a franchisee. The second veteran forwards $5000 on to the next veteran and so on. The goal is to keep the franchise fee at $20,000 for all veterans. VetForward runs each year from National Doughnut Day through Veterans Day.

The Grilled Cheese Truck, a new food franchise concept out of Los Angeles, has recruited retired Gen. Wesley Clark, the former Supreme Allie Commander of NATO, to lead the expansion of the food truck franchise in the Texas city of San Antonio.

San Antonio’s community and support of the military drew The Grilled Cheese Truck to the Texan market. The Grilled Cheese Truck sells eight different varieties of everyone’s favorite sandwich. Guests may customize their order by adding a side of soup or macaroni and cheese and meat to their sandwich. The food truck franchise also sells a variety of dessert melts.

The Grilled Cheese Truck plans to feed 5,000 active duty military veterans for free at Woodlawn Park as a way to promote the new business.